Small Business Saturday

Small Business Saturday is dedicated to supporting small businesses in communities across the country. Founded by American Express in 2010, it has become an annual holiday shopping tradition. Since it started, U.S. customers have reported spending an estimated total of $85 billion at independent retailers and restaurants? that's $85 billion over eight days alone.

Explore the many ways you can support Small Business Saturday and the movement - from hosting an event in your neighborhood to decorating your business or shopping at a new local spot. No matter how you get involved, every little bit makes a difference.

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Promote Your Business and the Shop Small Movement

Help attract customers on Small Business Saturday and show off your Shop Small pride with downloadable posters, email templates and social posts. It's free, easy and available now in the Shop Small Studio.

• Spread the word on social media- engage followers across your social networks with profile pics, cover photos, videos and more-all customizable for your business. 
• Help Your Business Stand Out- help drive even more foot traffic to your business on the big day with customizable posters, event fliers and more. 
• Get the Word Out With Your Site- get website badges and email template to let customers know they can #ShopSmall with you in-store or online on the big day. 
• Get Inspired- with bite-sized how-to videos and articles from those in the know, get help attracting even more customers to your business on the big day